In our fast-paced modern environment, it's easy to lose sight of the credit union mission, People Helping People, Improving the Financial Well-being of Members. A typical family will buy 10, 20, or more vehicles during their lifetime, costing hundreds of thousands of dollars. The credit union is the only entity in the auto vertical dedicated by mission to helping members save money and achieve financial success.
Technology and the digital world have permanently changed car buying as members now spend 10-12 hours online researching, before buying. And when this research is done on 3rd party websites, the "cookies" are placed and members are bombarded by 3rd party auto loan ads, driving them farther and farther from their member-owned credit union. Our goal is to bring all those auto research, pricing and buying tools to the credit union website so that members can spend that 10-12 hours there and funnel into the CU auto lending program, thus helping credit unions accomplish this mission of saving members money on buying, financing and protecting their vehicles.
We are dedicated to continuously developing technology, marketing, analytics and AI tools to keep credit unions relevant and competitive in the auto vertical.
Patent # 10,817,145
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