Does your auto loan acquisition strategy have you playing defense or offense?
Without the technology, marketing, and artificial intelligence tools needed to compete optimally with auto dealers, fintech companies, and multi-trillion dollar banks, many credit unions have had no choice but to embrace defensive strategies such as indirect lending, auto-related links on their website, and auto dealer/broker services.
Indirect lending now exceeds 60% of credit union auto loan volume.
If you're interested in diversifying assets and revenue sources, Auto Link™ is the solution.
Auto Link™ enhances and integrates with every known auto lending strategy.
Auto Link™ adds offensive tactics to your current strategy to compete and WIN!
Do you do indirect lending?
Guarantees more profits and revenue diversification
CU defines/prioritizes dealer network
Patented tech protects member data and prevents 3rd party marketers
Vehicle Upgrade Marketing — converts indirect into direct with product sales
Vehicle Service Contract Sales — automated marketing to those that did not buy with loan
Loyalty — all members get myEZ Car Care membership
Complete auto lending marketing plan included
Do you have a car buying concierge service?
Adds DIY (Do it yourself) option for members — over 80% of members want DIY solution
Integrates all under patented tech protects member data and prevents 3rd party marketers
Automated marketing
Vehicle Upgrade Marketing — converts old loans into new loans with product sales
Vehicle Service Contract Sales — automated marketing to those that did not buy with loan
Loyalty — all members get myEZ Car Care membership
Complete auto lending marketing plan included
Do you have auto resource links on your website?
Adds DIY (Do it yourself) all vehicle research, buying, pricing under CU URL
Integrates all under patented tech protects member data and prevents 3rd party marketers
Automated marketing
Vehicle Upgrade Marketing — converts old loans into new loans with product sales
Vehicle Service Contract Sales — automated marketing to those that did not buy with loan
Loyalty — all members get myEZ Car Care membership
Complete auto lending marketing plan included
An offensive strategy works to save your members money and improve existing member relationships!
Our Auto Link™ solution makes this process seamless with our set of integrated auto loan marketing and technology tools.
Increased Direct Auto Loans
All vehicle research tools on CU website
Complete auto loan marketing plan drives Top of Mind awareness
Loan leads sent to lending team as members browse site
Estimated payments quoted with each vehicle search
Automated Vehicle Upgrade emails convert old to new loans
More Indirect Engagement
Automated emails offering CU products such as checking, credit card, mortgage
All members receive myEZ Car Care membership with mobile app Cu branding for constant marketing Push notices Automated emails Auto service and travel discounts
Vehicle Upgrade Program converts indirect into direct loans
Automated Vehicle Service Contract offers to those that didn't buy with loan
Increased Product Sales
Each vehicle search quotes an estimated payment with protection products included
Emails promote protection products and how CU will save members money
Mobile app PUSH notices market protection products
Just in time Email system pushes VSC offers prior to OEM warranty expirations
Patent # 10,817,145