Does your auto loan acquisition strategy have you playing defense or offense?
Without the technology, marketing, and artificial intelligence tools needed to compete optimally with auto dealers, fintech companies, and multi-trillion dollar banks, many credit unions have had no choice but to embrace defensive strategies such as indirect lending, auto-related links on their website, and auto dealer/broker services.
Indirect lending now exceeds 60% of credit union auto loan volume.
If you’re interested in diversifying assets and revenue sources, Auto Link™ is the solution.
Auto Link™ enhances and integrates with every known auto lending strategy.
Auto Link™ adds offensive tactics to your current strategy to compete and WIN!
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Do you do indirect lending?
- Guarantees more profits and revenue diversification
- CU defines/prioritizes dealer network
- Patent pending tech protects member data and prevents 3rd party marketers
- Automated marketing - engages indirect members, deeper relationships
- Vehicle Upgrade Marketing – converts indirect into direct with product sales
- Vehicle Service Contract Sales – automated marketing to those that did not buy with loan
- Loyalty – all members get myEZ Car Care membership
- Complete auto lending marketing plan included
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Do you have a car buying concierge service?
- Adds DIY (Do it yourself) option for members – over 80% of members want DIY solution
- Integrates all under Patent pending tech protects member data and prevents 3rd party marketers
- Automated marketing
- Vehicle Upgrade Marketing – converts old loans into new loans with product sales
- Vehicle Service Contract Sales – automated marketing to those that did not buy with loan
- Loyalty – all members get myEZ Car Care membership
- Complete auto lending marketing plan included
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Do you have auto resource links on your website?
- Adds DIY (Do it yourself) all vehicle research, buying, pricing under CU URL
- Integrates all under Patent pending tech protects member data and prevents 3rd party marketers
- Automated marketing
- Vehicle Upgrade Marketing – converts old loans into new loans with product sales
- Vehicle Service Contract Sales – automated marketing to those that did not buy with loan
- Loyalty – all members get myEZ Car Care membership
- Complete auto lending marketing plan included
An offensive strategy works to save your members money and improve existing member relationships!
Our Auto Link™ solution makes this process seamless with our set of integrated auto loan marketing and technology tools.
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Increased Direct Auto Loans
- All vehicle research tools on CU website
- Complete auto loan marketing plan drives Top of Mind awareness
- Loan leads sent to lending team as members browse site
- Estimated payments quoted with each vehicle search
- Automated Vehicle Upgrade emails convert old to new loans
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More Indirect Engagement
- Automated emails offering CU products such as checking, credit card, mortgage
- All members receive myEZ Car Care membership with mobile app
Cu branding for constant marketing
Push notices
Automated emails
Auto service and travel discounts
- Vehicle Upgrade Program converts indirect into direct loans
- Automated Vehicle Service Contract offers to those that didn’t buy with loan
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Increased Product Sales
- Each vehicle search quotes an estimated payment with protection products included
- Emails promote protection products and how CU will save members money
- Mobile app PUSH notices market protection products
- Just in time Email system pushes VSC offers prior to OEM warranty expirations
Get a demo.
See for yourself how we can help renovate your auto loan acquisition strategy.
Get Started
Patent pending.
Questions? Give us a call at 888.989.3500!
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